Breaking up earth always raises questions
ARK develops new landscapes in which nature is given free rein. Brooks and rivers can find their own way, freedom for herds of horses, cattle and red deer to roam around, and freedom for people to enjoy all this. Opting for nature development also means opting for changes in an area. Nature can only do its own thing on the plots where ARK is working and after one of ARK's partners has made great inroads into the landscape. Sand, clay and gravel miners partners break up the earth. Digging up an area usually marks an explosion of thistles and nettles, and visitors and residents are not amused by this. Moreover, the large herbivores of the area bring along a couple of house rules. These changes may give the wrong impression and cause resistance. It is essential to have clear communication about the developments in an area. What is happening, and why? And what is it going to look like in a couple of years?
Communication is essential for success
ARK realises this communication with the public in many ways. Per area is decided what type of information is required. The most important one is: show them our areas. Just go into the terrain and explain to interested parties what is happening, show them the developments and give direct response to questions or remarks. We also involve the media in our activities, and regularly inform them when we discovered a rare plant, bird or insect species in an area, the birth of a calf or foal, or a clean-up action by students. We keep in contact with municipal administration and local stakeholders and lobbies to keep a finger on the pulse of what is going on in the community. We also place information panels and distribute folders to tell our story. It helps, since some local sceptics slowly but surely bloomed into true ambassadors for our area!
ARK gives advice about providing information
ARK has gained ample experience in giving information about nature development in the last fifteen years. Various target groups were approached: farmers, students, administrators, politicians, nature managers and entrepreneurs. Not only did it concern nature in river forelands but also marlpits and peat bogs, or the reintroduction of beavers and red deer. If you require any advice about your own information project, please ask for further information.
